Trade Marks: Used by businesses for products they produce or have produced on their behalf, appearing on the product or packaging.
Service Marks: Distinguish the services of a business from others in the same industry, such as restaurants, malls, hotels, advertising agencies, hospitals, and financial institutions.
Certification Marks: Used by multiple businesses under the control of the trademark owner to guarantee common characteristics, production methods, geographical origins, and quality.
Collective Marks: Distinguish the goods or services of groups like cooperatives or associations from those of other businesses.