What is Trademark Monitoring?

Trademark monitoring involves identifying identical or intdisguisably similar trademarks in the official trademark bulletin before they are registered by third parties. This process is very important to prevent competitors or third parties from registering similar marks, as it allows for timely oppositions before registration. Monitoring also helps in taking preventive measures against competitors who may imitate your trademark. Since the invalidation of a registered trademark can only be achieved through litigation (except non-use cancellation objections), monitoring provides an opportunity to object and prevent the registration of similar trademarks.